Seogwan Myeonok operates a naengmyeon restaurant on the 14th floor of the Shinsegae Department Store main branch in Myeongdong, Seoul. It serves Pyongyang naengmyeon and buckwheat dishes, along with goldongmyeon, bibim naengmyeon, and jeyuk. Window seats look down over the Myeongdong city center. The Pyongyang naengmyeon uses a lightly seasoned broth and noodles made entirely from buckwheat.