Myeonghwadang Myeongdong 1hojeom is an old snack shop in the middle of Myeongdong serving gimbap, jjolmyeon, and tteokbokki. Its representative items are Myeonghwadang gimbap, made with rice seasoned with sesame oil and soy sauce, and chewy jjolmyeon. It sits on the second floor, so you have to go up a narrow staircase, and you can order by pointing at a Japanese menu board with photos. The food overall tends toward sweetness.