Hoehyeon Pocha

Hoihyeon Pocha is a pocha in the alleys of Namdaemun Market in Hoihyeon-dong, Seoul, serving Korean anju such as bossam and san nakji. Its main dishes are bossam, san nakji, pajeon, haemul dubu jjigae, and dubu kimchi, and a fried egg comes with the order. Until late last year it sat in an alley inside Namdaemun Market, so customers had to find it using phone directions alone. It draws groups on company dinners, people having a quick glass of soju, and customers eating a meal without alcohol.