Myeongdong Pure Pharmacy is a pharmacy on the main street of Myeongdong that sells supplements, over-the-counter medicine, and K-beauty products together. The store has a top-10 shelf of popular products and a corner for social media product videos, and brands such as Rejuran and Joseon Beauty appear there. Staff who speak Chinese explain product differences and how to use them, and free skin diagnosis is provided. It stays open until late, and foreign tourists can receive tax refunds.