Incheondang (Instant Saenggwaja) is an old bakery near Dongincheon in Jung-gu, Incheon, selling freshly made traditional Korean pastries. It makes gim jeonbyeong, ttangkong jeonbyeong, gyepi saenggwaja, and bam angkko ppang individually by hand. The senbei shop has continued since its customers’ childhood, and many come for its old-fashioned flavors. Card payments are not accepted; customers pay in cash or by bank transfer.