Idaemyeonggwa Bupyeongjeom is a snack shop in Gwangbokdong 2-ga, Jung-gu, Busan, selling jeonbyeong and senbei. The snacks come in six flavors: peanut, sesame, pine nut, walnut, seaweed, and pistachio, and gift boxes are available. Products are sold only as gift boxes or standard packaging, with no small-portion option. Staff watch customers while they choose products, which makes shopping uncomfortable.