Yesul Gimbap is a snack shop in an alley in Insadong, Seoul, selling gimbap, tteokbokki and noodle dishes. Its myeolchu gimbap carries a mild chili pepper taste, and the jjolmyeon comes with plenty of vegetables and sesame seeds. Takeout and eating in the shop are both possible, and at lunchtime you have to stand in line or wait. The shop is so small that there is almost nowhere to sit.