Neulsom Gimbap is a gimbap shop in the Euljiro area of Seoul that specializes in charcoal-grilled jeyuk and bulgogi gimbap. It sells four kinds: charcoal-grilled jeyuk gimbap, charcoal-grilled bulgogi gimbap, both with fried tofu pockets added, and plain gimbap. The rice is spread thin and even by machine and the fillings are packed full, and cup ramen is also sold in the dining area. It opens only through lunch on weekdays, and the charcoal-grilled bulgogi gimbap and others sell out early in the afternoon.