Haemuljeom Jonggak Direct Branch is a pocha selling seafood anju and drinks near Jonggak Station, directly in front of Cheonggyecheon. It serves dishes such as dolmuno hoe, haemul cream pastatang, and myeongnan seoksoe gui, with drinks taken directly from the refrigerator. On entry, a welcome drink mixing ma and yogurt is given first, and tableware and side plates are self-served. Even at the 5 p.m. weekend opening, the wait can run two hours.