The Prima Hotel Jongno is in Gwanhun-dong, Jongno, Seoul. Insadong street is a three-minute walk, and Ikseon-dong, Samcheong-dong and Bukchon are reachable on foot. It is a two-minute walk from exits 1 and 3 of Jonggak Station, and rooms are kept clean. Breakfast is served, and the beds and bedding are comfortable.