Hotel Factory sits a one-minute walk from Jongno 3-ga Station Exit 5, next to Nakwon Arcade and Tapgol Park. It is close to Insadong and Ikseon-dong, and the beds are wide with soft bedding. Breakfast is a simple spread of toast, cereal, and coffee, and the rooms are small but kept clean. Soundproofing is weak, so outside noise is audible at night.