Ssalsal Social Seoul is a cafe on the second floor inside an Insadong alley in Seoul, serving rice desserts that are entirely gluten free. Its menu includes jeyuk rice pie, rice egg tarts, omija sparkling drinks, and mugwort latte, and the jeyuk is minced for 1.2 hours. The shop has been making rice desserts for 13 years, and its quiet space draws customers who read books or study at the cafe. The route to reach it is somewhat difficult.