Cafe Beom is a second-floor coffee shop on the Insadong tourist street in Jongno, Seoul, with an interior styled after a hanok. It serves coffee and drinks including lattes, along with traditional desserts. Seating is divided between the counter area and seats facing the Insadong street, which makes quiet conversation easier, and the furniture and interior decorations are detailed. The ssanghwacha does not pair well with Tongin, the traditional art museum.