Jaiso Seochon is a dessert shop in Seochon, Seoul, selling traditional glutinous rice cakes made with fruit and other ingredients such as strawberry, dried persimmon, and chestnut. Its main items are strawberry glutinous rice cake with a whole strawberry and red bean paste, dried persimmon and walnut glutinous rice cake, and milk-based bingsu. The store is very small, and the individual packaging is attractive, so many people buy the rice cakes as gifts. Because the store is small, eating several menu items at once is inconvenient.