EMMA

Emma Jongno 5-ga Subway Station Branch is an old neighborhood bakery in Jongno, Seoul, selling traditional-style bread and glutinous rice cakes. Its signature wang mochi is the size of a fist, with a thin, soft rice cake shell filled with whole red bean paste that is not overly sweet. The shop has seating for several people and also sells roll cakes and sandwiches for meals. The glutinous rice cakes are on the expensive side.