Ajindang is a rice cake cafe at the entrance of the Hanok Village in Ikseon-dong, near Exit 4 of Jongno 3-ga Station, selling traditional rice cakes and Korean snacks. It offers sets of gotgam-mari and walnut jeonggwa along with rice cakes such as chapsalttteok, sold individually or in small takeout portions. The cafe has a large space where guests can sit and eat rice cakes with tea, which is uncommon around Ikseon-dong. The rice cakes are served cold and taste disappointing compared to how they look.