Ihwajumak is a 1990s-style bar in the Jongno 3-ga and Ikseon-dong area of Seoul that serves makgeolli, soju, and jeon. Its anju include haemul pajeon topped with squid and gamja jeon. The interior has wooden tables, chairs, and partitions, and there is also outdoor seating. When reserved guests arrive or customers are waiting, guests are asked to give up their table after finishing their meal.