KB Cheongchun Maru is a free cultural center in the middle of the Hongdae myeongmul street, with exhibition and VR spaces and places to rest. It runs from a basement seminar room up through a second-floor exhibition space, a third-floor terrace, and a rooftop, and the first floor has seating for reading. Entry is through the KB app Liivro, and visitors who leave an ID card can borrow board games. One-day classes run for two hours, and only KB customers can use the center.