Pilfree Hongdae Main Branch is a bagel shop in Hongdae that sells bagels made with rice flour and coffee. It serves injeolmi, purple sweet potato, and mashed potato bagels with green onion and honey cream cheese, and also offers an injeolmi latte. The shop opens at 8 a.m. and has seating inside, with bagels and dips on display. The rice bagels are crisp on the outside and chewy inside, and the coffee is clean without strong acidity.