Newmi is a wholesale shop in Mipo, Haeundae, Busan, selling Busan souvenirs, small character goods, and Busan Mello Sand. The signature item, Busan Mello Sand, is a butter-scented cookie filled with Busan Milk marshmallow and caramel and coated in coconut. Customers can taste before buying, and the store is spacious with cool air conditioning. Cute goods, stickers, and handkerchiefs can all be chosen in one place.