Hongpatjip Segokjeom is a red bean dessert shop inside a commercial unit of an apartment complex in Segok-dong, Seoul, selling patbingsu, patjuk, and patppang. It uses only domestic red beans prepared in a traditional way, and serves milk bingsu, danpat bingsu, and danpat cream bread. An open kitchen where the bread is baked and the red beans are boiled is visible from the seating area, which has about six tables. The hall is not large, so when all tables are full customers wait standing for a short time.