House of Shinsegae Cheongdam is a department store in Cheongdam where visitors can choose groceries and alcohol, eat, and stay at a cafe. The former SSG Food Market Cheongdam branch changed from a shopping-focused market into a space where people can linger. It was reborn under Shinsegae chairman Chung Yoo-kyung along with House of Gangnam. It is not crowded enough to be pushed by the person behind or to bump shoulders, so there is no need to hurry.