Hug Craft sells Thai artisan handicrafts and lifestyle goods on the first floor of CentralWorld in Bangkok, near Jim Thompson. The shop carries woven bags, ceramics, indigo textiles and home decor that apply traditional techniques in contemporary forms, along with souvenirs that use Thai elements. It is one of the stores in the Hug Thai zone at CentralWorld, gathering Thai small and medium-sized brand products in one place. The range of Thai crafts for sale includes keyrings and canvas bags.