Prime Burger Central World is on the seventh floor of Central World in Bangkok and serves handmade burgers with a Northern European approach. The menu includes burgers named after cities such as Stockholm, Paris, Bangkok and New York, along with vegan burgers, and the beef is imported from Australia. Seating is spread out, and food comes out quickly after ordering. The burgers are made in an American smash style, so they carry a lot of sauce and oil.